Piscopo, who stressed he did not want to be critical of the show that launched his career, expressed confidence in Lorne Michaels, creator and longtime executive producer of "SNL," saying he doesn't need any advice. She can usually be found binging a new show at night, coupled with a glass of red wine. (Credit: Bernard Gotfryd / Wikipedia), Share Why have late-night talk show ratings collapsed? Former cast member Rob Schneider suggested the turning point was days after the 2016 election when Kate McKinnon, dressed as Hillary Clinton, sat behind a piano and performed a somber rendition of Leonard Cohens "Hallelujah" in the cold open. In 2016, "Jimmy Kimmel Live" averaged 2.2 million viewers. More moves could be afoot. Samantha Bee poses backstage at the 72nd Writers Guild Awards at Edison Ballroom in New York City on Feb. 1, 2020. Streaming services like Netflix and Hulu have taken a crack at talk shows, but with little success. These 'Gutfeld!' Just look at what many people consider to be the first primetime late-night show, The Faye Emerson Show. Its also that I think the hosts want more than to sit behind the same desk for 40 years., Conan OBrien, a late-night host for nearly three decades, saw his audience figures falling each year before leaving his TBS late-night show last year. Just this week, Dr. Anthony Fauci sat alongside Colbert to receive his COVID booster shot on TV and House Speaker Nancy Pelosi, D-Calif., made at least her fourth "Late Show" appearance, this time to promote the Democratic agenda ahead of the midterms. So that were the people having fun, and the left, Democrats, are the scolds. Nonetheless, his charm and quick wit has helped keep this talk show on the air since 2003, making it one of the longest-running shows on this list. On air on NBC since 2014, Meyers has the coveted time slot right after The Tonight Show, which helped him build an initial audience. Also worth noting is the fact that late-night discussions of political issues have generally moved from dialogue to monologue. https://www.nytimes.com/2022/10/09/business/media/late-night-talk-shows.html. The downfall of late-night TV cannot be ignored. since its launch a little over a year ago now. You've successfully subscribed to this newsletter! In 2016, the NBC program reigned supreme in late night with 3.3 million viewers. This isnt the kind of evil dude who goes quietly into the night and starts painting watercolors. Though difficult to watch, films like Shoah and Life of Crime cover topics that should not be ignored. "They're making Trump-Columbus jokes meanwhile Joe Biden has lost his damn marbles. 2023 FOX News Network, LLC. A resilient and revered genre of television, late-night has historically attracted some of the finest writers and producers in the industry. In 2022, he's plummeted to 1.5 million, losing more than a third of his audience. NBC executives have talked about shifting Late Night With Seth Meyers to the Peacock streaming service, two people with knowledge of the discussions said. But besides that, I'm a comedian. Here are the best late-night talk show hosts ranked from worst to best. Instead, they casted a fictional, pre-existing character to assume the role of president. You can also search for other available weeks with the link at the bottom of this post. ranked as the No. BILL MAHER DEFENDS BIDEN FROM COMPLAINTS OF HIS AGE FOLLOWING WHERES JACKIE?' And there's nothing wrong with that. Week 6: January 30- February 5, 2023 Broadcast News: Current Week Broadcast News: Same Week Last Year Broadcast Late [], Broadcast news and late night series ratings available below for this week and the same week last year. Peyton, played by host Miles Teller, drew attention to the show's heavy reliance on Trump for material in the cold open. For decades, late-night shows have been an enormously successful franchise for network television. I cant decide the outcome of this election, but I can make the choice for myself, to vote him out of my creative life., When you stick to the same subject for a prolonged period, its only a matter of time before your material will start to sound repetitive or cheap. (Will Heath/NBCU Photo Bank/NBCUniversal via Getty Images). The shows whether through an opening monologue or an interview with a celebrity who has a movie premiering soon depend on topicality, something that has not quite translated to streaming. Its a weird transition time, said Gavin Purcell, a former showrunner of The Tonight Show Starring Jimmy Fallon. Theres nothing about this that feels normal for the late-night world.. With data suggesting that ratings have been on the decline, they might not be. If youve been watching my stuff, Gutfeld continued to me, in a recent phone interview following his shows 1-year mark, I spend a lot of time talking about media. In 2018, Fallon apologized and called it a "mistake.". "They couldn't care less about any of the talent. The Democratic bench is thinner than Chris Wallaces demo reel from CNN+, Gutfeld quipped at one point during that broadcast, in typical Gutfeldian fashion. ", House Speaker Nancy Pelosi promoted the Democratic agenda ahead of the midterms during her appearance this week on "The Late Show with Stephen Colbert." Notably snubbed by the TV Academy in recent years, however, is Oliver's HBO colleague, Bill Maher. Trevor Noah arrives at the 74th Primetime Emmy Awards on Monday, Sept. 12, 2022, at the Microsoft [+] Theater in Los Angeles. (Roy Rochlin/Getty Images for Writers Guild of America, East). You may opt-out by. Alec Baldwin made regular appearances on "Saturday Night Live" playing President Donald Trump through his term in office. Skewing this, though, is how IMDb users are known for review-bombing something they really hate, and Lilly Singh's show could be a victim of this. Several shows, from Full Frontal with Samantha Bee to Desus & Mero, have been cancelled this year alone. At first, Trumps presence in the media reinvigorated the late-night format. Like other late-night hosts, Maher's TV audience has shrunk over the years (he's down roughly 1 million viewers since 2017). And thats because Noah served as a Democratic activist just like Colbert and Kimmel and Seth Meyers. Several segments on Oliver's show have been followed by real change by the public, policymakers, or companies. You can also search for other available weeks with the link at the bottom of this post. People have had it with being told that every institution in your life is somehow oppressor vs. oppressed. Where some hosts previously had been poking fun at Hollywood, now they were turning their attention toward Washington. And at NBC, executives are mulling giving up the 10 p.m. hour to local stations. Like the way CNN is all but guaranteed to remain a favorite punching bag for Fox News Channels late-night host Greg Gutfeld, whose 11 pm show Gutfeld! has been a ratings powerhouse since its launch a little over a year ago now. James Corden announced in April he will leave The Late Late Show next year, and in June, TBS canceled Full Frontal With Samantha Bee. During his tenure, Stewart's audience peaked at 2.5 million viewers. Week 7: February 6-12, 2023 Broadcast News: Current Week Broadcast News: Same Week Last Year Broadcast Late Night: Current [], Broadcast news and late night series ratings available below for this week and the same week last year. The shrinking audiences have been systemic among the liberal comics. The show has been considered influential and even spawned something known as"The John Oliver Effect." COLBERT SAYS HE LOVES BIDEN, WAVES AT HIM ON CAMERA IN FAWNING INTERVIEW WITH KARINE JEAN-PIERRE, "It's kind of ironic that the biggest obstacle facing late night hosts is five foot four but yes, Greg Gutfeld has changed thegame," Failla quipped. Fallon, who had previously welcomed Hillary Clinton onto his show twice, invited his former NBC colleague for a similarly friendly chat, which ended with the host tousling Trump's hair. She had the unique opportunity to showcase a womans perspective on the days news, while also highlighting womens issues that her male colleagues couldnt do justice to. Noahs premiere episode as The Daily Show host in September 2015 garnered 3.47 million viewers, directly on par with Jon Stewarts final episode a month prior. During a 2017 interview with CBS, the ABC host was asked whether he was concerned if such activism would alienate Republicans enough to change the channel. The Daily Show desperately needs a crowd again. Reading between the lines of Dorothys adventure to the Emerald City. I loved trying to figure out how to make people laugh even when the stories are particularly s----y on the worst days, you know, we've laughed together, we've cried together, but after seven years, I feel like it's time. Its not gonna come back.'". No matter whats on his mind, the viewer is guaranteed not only to laugh but to learn a lot as well. These comedians had worked together before on Complex TV and Viceland, but it was this Showtime series, premiering in 2019, that put them on the map. ", "Real Time with Bill Maher" has not been nominated at the Emmys for Outstanding Variety Talk Series since 2017, something the host suspects is due to his criticisms of the left. Even so, one of the oddities about CNN+ was the fact that it sought money from subscribers in exchange for giving them something entirely different from those hosts a parenting show from Cooper, and a book club from Tapper. on Twitter, Share Why have late-night talk show ratings collapsed? "I cant deny that that has happened, I think thats probably true across the board," Bee told Dan Rather. Cast member James Austin Johnson made his debut as Biden in the Season 47 premiere in October 2021, which marked the very first time the president was satirized in the cold open, going through a nearly nine-month dry spell. ", "The Daily Show" host Trevor Noah announces he's leaving the long-running Comedy Central program after seven years. Interestingly, while being a man with controversial opinions has led Kimmel to rank near the bottom of the list, that same gusto and controversy has catapulted Maher near the top. ", Kate McKinnon as Hillary Clinton sings Leonard Cohen's "Hallelujah" during the "Election Week Cold Open" sketch on "Saturday Night Live" on Nov. 12, 2016. "His show, like many other late night shows, has just become a platform to push DNC talking points and candidates without a challenge to them to answer any of today's difficult questions," political satirist Tim Young told Fox News Digital. All of them were canceled, and Netflix executives have moved on from the format. I fear hell never leave the public eye, Zack Bornstein, who has worked on Saturday Night Live and Jimmy Kimmel Live, told CNBC. The host behind the desk is not going to go away immediately. Were on your side. late-night host Greg Gutfeld, whose 11 pm show Gutfeld!. Corden announced in April he'll be leaving "The Late Late Show" next year after having helmed the CBS program since 2015. (NBC), Anti-Trump critics have said that interview humanized Trump and perhaps ultimately aided the Republican candidate on Election Day. (Will Heath/NBCU Photo Bank/NBCUniversal via Getty Images). Even in the midst of the COVID-19 pandemic, many shows continued to take place, with hosts delivering their monologues from home and interviewing guests remotely over video chat. The 9 Best Late Night TV Hosts Currently on Air, Ranked, Late Night with Seth Meyers: Every Day Drinking Segment (So Far), Ranked, The 10 Strongest Warriors in 'Game Of Thrones' and 'House of the Dragon', The Significance of That 'Moon Knight' Song You Can't Get Out of Your Head, True Blood Reboot Officially Dead at HBO Max. "But in the most beautiful way, honestly, I've loved hosting this show. He is also a Features Writer & Editor and a News Writer for The Sportster. Late-night shows, developed during the "golden age" of TV, are no longer as As interest rates rise, the dead pledge may live up to its name. Gutfeld! Is Now The Most-Watched Late-Night Show On TV Gutfeld!, the angriest late-night show on TV, is also the most popular. The Wrap reports that Tuesdays episode of host Greg Gutfelds punishingly unfunny comedy program beat every other late-night show in total viewership and the advertiser-coveted age demographic of 25 to 54. Perhaps one of the greatest falls in late night is that of "Tonight Show" host Jimmy Fallon, who largely remains apolitical in comparison to his direct competitors. "It's nothing more than a promotional mechanism to not only the liberal bubble but a very specific piece of the liberal bubble which again, is why people are tuning out. "I've got to point out where's the balance politically?" At first, that responsibility seemed too much for Noah, but he found his footing and became a powerful voice in late-night. It was during the Trump years that Colbert took off, finding his voice by simply being himself. TBS Cancels Samantha Bees ShowMaking Late-Night TV Nearly All Male Again (Forbes), Inside The Content Factory Behind The Tonight Show, Which Just Hit 30 Million Subscribers On YouTube (Forbes), This is a BETA experience. Gutfeld! marked its one-year anniversary earlier this month, on April 5. On the contrary, shows continue to talk about him despite the fact that, as a private citizen, he is unable to enact direct influence over the government and is not involved in international affairs. They're not even going to mention that?". Stephen Colbert had been the undisputed Late Night King for years until Greg Gutfeld launched his late-night talk show about a year and a Not only was this show, like its immediate successors, hosted by a woman, but its host also went out of her way to interview the likes of Joseph Stalin. Jon Stewart has a show on Apple TV+, which struggled to garner much attention during its first season. Its possible, but unlikely. After helming Late Night for five years, Fallon became the host of The Tonight Show in 2014. While O'Brien only hosted The Tonight Show for less than a year before Jay Leno returned, he is clearly doing just fine despite the drama that erupted from that shake-up. Market data provided by Factset. Joe Concha, Fox News contributor and author of the new book "Come On, Man! Indeed, ratings for the late-night shows have been falling so much that the political comedy show Gutfeld! on Fox News at 11 p.m. frequently draws more viewers Thats how you know its not interesting anymore. KIMMEL TELLS BIDEN HE'S FRUSTRATED DEMS HAVEN'T MADE MORE PROCESS: IN SOME WAYS, WE'VE MOVED BACKWARDS, Another development in the late-night shakeup emerged last week when Noah announced he was exiting "The Daily Show. RELATED: Late Night with Seth Meyers: Every Day Drinking Segment (So Far), Ranked. Warner Bros. 2023 FOX News Network, LLC. He also often calls out blatant hypocrisy of his own peers in Hollywood. "So many things about the left now contain some level of ridiculousness, and I not only call that out, I love calling it out," Maher said in the interview. He plans to return to stand-up comedy once he ends his time on The Daily Show. GAFFE. TBS canceled "Full Frontal with Samantha Bee," as the far-left host lost a whopping 79% from her 2017 audience average of 1.25 million viewers to 268,000 viewers. The tone of most late-night shows has devolved from jovial to concerned to aggravated and finally to cynical. Week 1: December 26, 2022-January 1, 2023 Broadcast News: Current Week Broadcast News: Same Week Last Year Broadcast Late [], Posted February 28, 2023 by Mitch Metcalf, Posted February 14, 2023 by Mitch Metcalf, Broadcast News & Late Night Series 2.20-2.26.2023, Broadcast News & Late Night Series 2.13-2.19.2023, Broadcast News & Late Night Series 2.6-2.12.2023, Broadcast News & Late Night Series 1.30-2.5.2023, Broadcast News & Late Night Series 1.16-1.22.2023, Broadcast News & Late Night Series 1.9-1.15.2023, Broadcast News & Late Night Series 1.2-1.8.2023, Broadcast News & Late Night Series 12.26.2022-1.1.2023. 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A segment posted on Wednesday has 1.25 million views. Today, segments like A Closer Look or programs like Last Week Tonight with John Oliver provide a mostly one-way conversation. One sociologist estimates that Bill Clinton was the butt of only 1,700 jokes in 1998, while Trump was the butt of 3,100 jokes in 2017. Fallontook the hot seat in 2014 and continues in the popular 11:35 p.m. timeslot, with a contract signed to continue through at least 2021. Breaking onto the scene in May 2020, this new late night talk show (well, not too late!) Late-night comedy has undergone a dramatic shift in the past few years with the retirements of David Letterman, Jon Stewart, and Conan OBrien. Instead of sitting down for a program at a fixed time of day, contemporary audiences prefer to watch whenever they want through subscription services like Netflix. Executives at CBS have said the late-night show that will succeed Mr. Cordens program will not be a replica of whats come before it. "They sucked because all of these shows echoed each other and were completely predictable," Concha said. By Mediaite Staff Jan 14th, 2022, 5:27 pm. Meanwhile, Alec Baldwin appeared in the cold open at least 11 times to satirize then-President Trump between Jan. 21, 2017, and Jan. 20, 2018, a whopping 52% of the 21 episodes, according to the show's library on the Peacock streaming service. He is the one most like his old boss and confidently carries Stewarts torch. As a subscriber, you have 10 gift articles to give each month. Jimmy Fallon signed an extension to his contract as the host of The Tonight Show in late 2020. Were in a brand new studio although I did find one of Chris Wallaces old toupees in my dressing room, Gutfeld deadpanned. In the most recent months, Noah has failed to reach a 400,000 average. And it feels like theres been this modern kind of woke culture where everything is being informed with a lesson you have to learn its like, I dont need to be lectured. Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. The Brit brought his flavor of comedy to American shores in 2015, replacing long-time host Craig Ferguson. Vote up the best talk series that premiered their first season in 2022. Last year, Fallons Tonight Show was renewed for five years, though the Wall Street Journal reports NBC has considered eliminating the networks 10 p.m. hour of primetime and moving Fallon up from his current 11:35 p.m. start time. Maybe in 2015, you could say that Seth Meyers, Trevor Noah, and Stephen Colberts shows had their own unique identity, writes Anupras Mohapatra in the Daily Cardinal. (HBO). Trevor Noah is stepping down from hosting The Daily Show on Comedy Central after seven years, he announced Thursday, as shows across late-night TV face a years-long plummet in viewership and as the once-popular heavyweight programs lose their status as must-see TV. On YouTube and Snapchat, the segment has garnered more interest from the public than other elements of the show, and is often presented as a show in itself. "And there was no joke at the end, and I went, Its over. Others have tried to hold on to the light, feel-good comedy of days gone by. In 2022, it has averaged 1.4 million, losing nearly 60% of its audience. The Late Show With Stephen Colbert 7.3 The recipient of plenty of awards and accolades for his show, which premiered in 2015 on CBS, Colbert holds his own A spokeswoman for Comedy Central said, Were excited for the next chapter., When Mr. Corden announced his departure, he also said he wanted to see what else might be out there.. People don't want to watch a show where the writers and hosts clearly not only lack respect for the viewers, but openly hate half of who could potentially watch," he said. (Comedy Central). The Best Streaming Talk Shows. Mutual Fund and ETF data provided by Refinitiv Lipper. In 2016, the NBC program reigned supreme in late night with 3.3 million viewers. If they make that move, The Tonight Show, for the first time in its seven-decade run, could begin as early as 10:30 p.m. All of this has unleashed a big question inside the television industry: What is the future of the late-night talk show? So when the numbers start to slip a little bit, they're gone," Piscopo said. Snagging the top spot is Oliver and his popular news satire programthat is just half an hour long but has made waves among viewers and in society as well. The Truth About Joe Biden's Terrible, Horrible, No-Good, Very Bad Presidency," put their ousters more bluntly: "Their ratings profoundly sucked.". The late night talk show world is alive and kicking. Late-night host Jimmy Kimmel chokes up while advocating for affordable health care following the heart surgery of his newborn son in 2017. WebRatings are the percentage of TV homes in the U.S. tuned into television. Talent will keep coming. That approach has been a success at times, but her more angry style has led to criticism. #23 of 72 on. In fact, you could argue that at least some of Gutfelds success (an average of almost 2 million viewers in April alone, topping Jimmy Kimmel and Jimmy Fallon) is best understood within the context of missteps and ratings decline at CNN. After a short stint hosting The Tonight Show, O'Brien went back to hosting his own show, this time simply called Conan. Let us spend a moment with Fox News Channel late-night kingpin Greg Gutfeld. I do not think that will ever exist again, he said. Singh rose to fame as a YouTube personality and became so popular that NBC offered her a late night talk show of her own to replace Carson Daly, making her (as of now) the only female late night talk show host and the first of Indian and South Asian descent. The late-night program notched an average of 3.6 million viewers throughout the entire season. The late-night genre also has occasionally proven to be ahead of its time something that future shows could try to harness. Declining viewership of late-night TV is a symptom of audiences parting ways with linear programming overall, as streaming becomes a more favorable way to take in content, leading many cable subscribers to cut the cord and causing broadcast networks to lose viewers. In the 2018-2019 season, Colbert actually managed to overtake The Tonight show in ratings in the key viewership demographic for the first time since the mid '90s. Is There a Future for Late-Night Talk Shows? Streaming on HBO Max, it has already been getting rave reviews, so much so that Elmo already ranks fourth on the list. Trevor Noah is leaving The Daily Show next year. You can also search for other available weeks with the link at the bottom of this post. By August of this year, The Daily Show averaged just 383,000 viewers, a 65% drop from its 2015 ratings and a far lower figure than any network late-night programs, according to Nielsen ratings published by The Wrap. While Fallon seemed regretful for turning off his liberal fans, the other late-night Jimmy, Jimmy Kimmel, has little to no regret losing conservative viewers. Colbert once said "I miss you" to Barack Obama, and another time said he was so moved by a speech by Michelle Obama in 2020 that he declared he couldn't come up with any jokes for it. The leader of the pack in ratings, Colbert was already a late-night powerhouse from his The Daily Show days and his decade-long run on the Emmy winning The Colbert Report. Meyers' history as a writer means that his jokes are solid and his time as anchor of the mock news program Weekend Update on sketch comedy show Saturday Night Live has made him comfortable in his delivery. Supposedly, the people writing late-night shows got frustrated because Trump-related news was often so surreal that it was difficult to satirize. Executives have discussed a wide range of possibilities for Mr. Meyerss show, including moving it to another time slot, reducing the number of people on its staff and shifting it to the Peacock streaming service or to MSNBC, two of the people said. "Their content is not only hyper-political, but insulting to people's intelligence. Like the way CNN is all but guaranteed to remain a favorite punching bag for Fox News Channels late-night host Greg Gutfeld, whose 11 pm show Gutfeld! has I cover the news media industry, including print, digital, and cable. Late-night shows have also struggled to make the transition to streaming video, another consideration weighing on executives. Similar to what Jon Stewart did every night on The Daily Show, or what John Oliver now does every Sunday, Meyers picks a subject fresh in the news and spends fifteen minutes dissecting it. And at Chris Wallace in particular, the erstwhile Fox News host who left his anchors chair at Fox for a job with the networks chief cable news enemy. Hes going to start his own media company to fuss 24/7. "Colbert courts as many big name Democrats as he can because he's an activist first and a comicsecond," comedian and Fox Nation host Jimmy Failla told Fox News Digital. CBS executives have said that when he leaves, the program will not be a replica of whats come before it.. NBCUniversal executives, as part of their discussions about the 10 p.m. hour, are also weighing the future of the networks 12:30 a.m. show, Late Night With Seth Meyers, according to three people with knowledge of the discussions, who were not authorized to speak about them publicly. In fairness, the IMDB rating for the show reflects its entire duration since 1996, most of which counted Jon Stewart as host. Declining viewership of late-night TV is a symptom of audiences parting ways with linear programming overall, as streaming becomes a more favorable way to take in content, leading many cable subscribers to cut the cord and causing broadcast networks to lose viewers. The current crop of late-night network hosts dont seem to want a lifetime appointment, also hastening the changes. This is when hes at his best, tapping into what made him so successful at SNL. Through the first six months of 2021, the four late-night shows on network television took in a total of $301 million in advertising revenue, according to Kantar. You dont pay for homework. "Tonight Show" host Jimmy Fallon says he regrets ruffling Donald Trump's hair during the 2016 presidential election season. Covering the hottest movie and TV topics that fans want. Meyers is such a reliable Democratic booster that Pennsylvania Senate hopeful John Fetterman called him "my dude" after he did a joke mocking his GOP opponent, Dr. Mehmet Oz. Andrew Cuomo during the pandemic for the sake of pleasing her audience Bee referred to Cuomo on her show at the time as "America's favorite Teen Beat cover gov" instead. The CBS host didn't suffer any consequences. Late-night An early sign of this dramatic shift in comedy was in May 2017 when "The Late Show" host Stephen Colbert told Trump, "The only thing your mouth is good for is being Vladimir Putin's c--- holster." "Real Time with Bill Maher" has not been nominated at the Emmys for Outstanding Variety Talk Series since 2017, something the host suspects is due to his criticisms of the left. The pandemic has hurt him, however. While Meyers show is a mostly political one, its not bitter. I dont even know what I am. We are no longer in the heated era of Letterman and Jay Leno, however. He is similar to Fallon in his nice guy approach, but between his fun games and an interview style that sees him talking to multiple guests at a time, la Graham Norton, he has a more interesting style that helps him stand out amongst the crowded field. The shows may take on new forms, though. For some hosts, that became their entire brand. "I don't perform for just one half of the country and say things that will make them applaud. Crucially, late-nights interest in Donald Trump has not decreased since he left office. My show is deliberately surreal and absurd, because Im absurd. I know the assumptions that reporters and editors have, and how they try to please their peers.. Mr. OBriens company recently sold his podcasting company to SiriusXM. #403 of 1,014 on. To say nothing of the ideological like-mindedness across most of the late-night landscape. Has lost his damn marbles with 3.3 million viewers toward Washington material the! 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You can also search for other available weeks with the link at the end, and.... That has happened, I think thats probably true across the board, '' Concha said most months! Brit brought his flavor of comedy to American shores in 2015, replacing host. Host behind the desk is not going to mention that? `` influential and even spawned something known as the! To his contract as the host of the Tonight show in 2014 not too late! the show! Just look at what many people consider to be the first primetime late-night show on TV Gutfeld! been influential... Short stint hosting the Tonight show in 2014, honestly, I 've loved hosting this show or. Million views Central program after seven years talk series that premiered their first season in 2022 Most-Watched late-night on... That the political comedy show Gutfeld! successful at SNL late show '' host Trevor Noah announces he leaving! Assume the role of president out where 's the balance politically? John Oliver provide a mostly conversation! 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