d. Association SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. d. An emotional connection It is harder to create than brand recall. e. What his or her rights are in case something goes wrong. These are all expressions of the value of brand equity. National Brand, Producer brand Which of the following is true regarding customer personas? c. People-based offering During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. The company has provided a written statement saying what their responsibility is for defective products. Solved Which of the following statements is true? Group of | Chegg.com 1. a. a. C. brand extension. D) It involves all the industries in existence today, the known market space and occupied market positions. This suggests that in order to have a successful service experience the customer has to know? c. Intangibility b. Comparatives He just made an arrangement with a coffee service for his company. d. There is no such thing as a pure good or a pure service. Select one: E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? Coca-Cola is more than a soda. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. C) relying on the product descriptor e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? (b) It is a source of satisfaction. Which of the following statements about brand mantras is true? Question: 22 Which of the following statements are true about a brand positioning statement? What are generic drugs? B. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? d. Brand name ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. a. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? C) Competitive advantage Private branding. D) image differentiation You said? D)It is always part of a company's success. Select one: A. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? In theory, it does not ultimately serve the greater good. The Importance Of Branding In Business - Forbes a. C) brand journalism a. e. Number of complaints. She went online and searched for several coffee services. This is an example of defending the __________ of the brand? c. Physical representation What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? during recessions as they do during times of prosperity. b. b. Inseparability This value can be expressed in terms of? c. Experience Qualities Which of the following is NOT an advantage of branding for consumer products? Feedback. Implied In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? True b. A) Positioning B) Valuation C) Pricing D . D) category points-of-parity Why is it so important to take complaints about service so seriously? All of these conditions are favorable for a retailer to launch a store brand. Trade name Select one: C) Competitive points-of-parity In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. D) reliability C)It is only important once a company is established. A) intimacy a. In order for the brand to be successful, the promise must be _____________? When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. B. A) service differentiation At that time, consumers saw U.S. luxury cars as lacking performance. Whether there are contingency plans in place. B) category-based positioning C) points-of-parity e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Select one: d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. d. Introduction D) technological advances for an attribute or benefit social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Which of the following is an example of services differentiation? Substitution (statement 1 into statement 4) 6. p q 6. a. They said that the difference comes from how comfortable they make their cows. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. C) Dove soap helps users have softer skin D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Which of the Following Statements About Personal Branding Is True - Quiz+ C) Brand logos It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ b. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. D. many consumers still perceive private labels as being inferior to manufacturer's brands. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? C) Perceptual maps O A . B) Points-of-difference noteworthy brands in a category helping a brand specify its category membership? _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? Which of the following is not one of the unique characteristic's of a service described in the text? Max was the brand manager for a pet food company that was to introduce a new brand of dog food. D) believability Generic branding strategies are often associated with a low price. Select one: D) using channel differentiation The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. B) focusing on reliability All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. Select one: Select one: Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. A. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. What the customer expects from the service. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. Substitution (statement 1 into statement 4) 6. p q 6. B. The implied warranty of merchantability The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. The appeal of recognized brand names is declining. e. Positive Brand associations. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Which of the following best describes a car company's value proposition? Select one: Select one: 37) Which of the following statements about brand equity is NOT true? b. Credence qualities Which of the following is a benefit of social media marketing? No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A sentence of the form "If A then B" is true unless A is true and B is false. This strategy was designed to help Gandalf overcome the __________ characteristic of services? , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. View the full answer. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. Transcribed image text: Which of the following statements about brand names is true? A) personnel differentiation A) Use Zipex for quick and thorough cleaning. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. e. Private-label brand, middleman brand. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. a. Seam splitting B) mystery E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Select one: who provide superior customer service? All of the marketing concepts that deal with tangible products apply to services as well. Protect the product from excessive heat or cold. In class we spoke of a goods-services continuum. B. line extension A. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. 16 12 5. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . D) announcing category benefits Solved Which of the following statements about brand names - Chegg Which one of the following statements about retailers and retailing activities is true? a. Select one: The ad is an, 7. C) desirability A) services The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. E) None of these statements about branding is TRUE. Because it will tell you which products you need to discontinue. Each week the coffee service will deliver fresh coffee. b. Pacinian corpuscles b. B) Their influence does not extend beyond tactical concerns. Which of the following statements about branding is true? Consumers with high behavioral loyalty are unlikely to switch. Changed as circumstances change. Secret shoppers are used for all of these things. D) setting A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. a. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. It is a good brand name because it is simple and easy to pronounce. A) comparing to exemplars C) brand benefits Select one: b. Invisibility Which of the following statements is true regarding packaging? You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. What does the company assure by stating that the beer tastes good? Select one: A) to point out competitors' points-of-difference a. C) category points-of-parity; deliverable points-of-parity Uploaded By ElderHawk5. (10 points - 2 points for diagram, 4. Generic Drugs: Questions & Answers | FDA - U.S. Food and Drug Multiple Choice O It is a collection of coordinated advertisements that share a single theme. C) desirability Which of the following is NOT correct regarding brand awareness? B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. B. rejuvenating an image. A. She found three that provided equipment and made weekly deliveries of supplies. b. Wrapper Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. e. What the customer expects from the service. Which of the following statements about branding is - Course Hero C) realistic advantage B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. b. e. The normal rules about promotion don't apply when you are dealing with services. Becker Brothers is handling 10 percent of the issue. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. Some services are more product-based than other services The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} Ingredient branding Brand equity is anything that is deeply seated in a consumer's memory about the brand. A cobranding strategy might involve a licensing agreement. C) points-of-parity Select one: b. Select one: e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. Changing an image is most necessary when: a. Best Answer. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. and its value proposition to consumers. Which of the following statements about pricing in the not-for-profit sector is FALSE? c. Project an image for the product. Retl 369 Quiz 2 Flashcards | Quizlet a. Apple is more than computers. C) What brand is familiar often varies from one country to another. A) Points-of-parity Select one: Which of the following statements about branding is TRUE A Customers are willing. C) relying on the product descriptor Add a diagram to illustrate your answer. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. E) TQM. C) Clarity offers you the best prices for the best quality. Government positioning takes precedence over NGO (non-government organization) positioning. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. A) innovativeness b. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. D) Choose Grissom's for an unparalleled shopping experience. D) insensitivity e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? a. Companies trying to sell their products internationally do not benefit from having a strong brand name. C) announcing category benefits Select one: D) differentiability A) announcing category benefits Jacky just bought a brand new Lexus automobile. She went online and searched for several coffee services. b. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. It is highly popular in the group-oriented society of today. An expressed warranty means that? This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. B) points-of-conflict B) pitch d. Experience Qualities D) points-of-conflict c. A warranty a. d. Strength of the relationship. d. Thinking outside of the box. c. They may only provide one element in a network of services received by the customer. B) Category points-of-difference d. Service shortfall d. Empathy Brand equity is anything that is deeply seated in a consumer's memory about the brand. B) to emphasize competitors' points-of-difference B) A small business must avoid leveraging secondary brand associations. B) allow brands to expand their market coverage and potential customer base Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. B) channel differentiation \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ \end{array} e. Responsiveness, Frodo was a massage therapist. a. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because?