The 727-227 Advanced had been the backbone of the Braniff fleet throughout the 1970s and with its massive deregulation push it had ordered large numbers of new examples. Texas Class created a one-fare, one-service airline domestically and removed First Class from all Braniff aircraft. For the first time in history beginning in 1979, the cost of fuel exceeded the cost of labor, which had been the airline industry's largest expense. And U.S. carrier Braniff, which later . Braniff International Airways was an innovative, forward-thinking, iconic American airline that started many trends in the airline industry, several of which are still being utilized today. Package express and air freight service was added to the list of Braniff services on September 1, 1929, and included Dallas Love Field.[3]. Braniff was a leading partner in the planning of Dallas/Fort Worth International Airport and contributed many innovations to the airline industry during this time. As of March 2021, the BRANIFF fleet consists of the following aircraft: Aircraft In fleet Orders Passengers Notes; F C Y Total . BN / BNF. Braniff's Hostess College, built in 1968 and designed by Pierce, Lacey and Associates, was a training school where the airline would "turn the girl next door into a truly cosmopolitan lady." The training facility was a five-story building, dating back to 1968, and encompasses 59,925 square feet on nearly 1 acre at 2801 Wycliff Ave., next . 6 Nov 1989. Fifteen colors were used during the 1960s (Harper & George modified Girard's original seven colors in 1967), in combination with 57 variations of Herman Miller fabrics. AirCal-- former California carrier ; Arizona Airways-- Two photos from the old Arizona Airways ; Braniff International-- Wonderful site about Braniff, which started operations in 1928, and stopped operations in 1982 ; Braniff International-- was based in Dallas, and stopped operations in 1982 ; Braniff International-- a very comprehensive page with links to . [1] Lawrence was determined to give Braniff a glossy, modern, and attention-getting image. Casey then implemented the Braniff Strikes Back Campaign in the fall of 1981, streamlining the carrier's air fare structure into a simplified two-tier fare system. Braniff Executive Vice President Charles Edmund Beard became the first non-Braniff family member to assume the role of president of the airline after Tom Braniff's death. All of the Airline's DC-2s were given to the military for wartime service and none were accepted back into the fleet at the end of the war. of the Boeing planes are important as the company would merge again through the years and employ a whole new fleet of Boeing passenger planes in the 1970s. Braniff Airways fleet details. Eventually, the Driskill was sold to the Lincoln Hotel Corporation in 1985. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff companies and corresponding assets. . Braniff Realty, Inc., continued to operate the Airline's airport facilities including Braniff's Terminal of the Future at Love Field, until it was sold to American Airlines in 1996. According to planespotters.net, Braniff operated a simply astonishing range of passenger aircraft in that time. At that time, the airline changed its trade name to Braniff International Airways (the official corporate name remained Braniff Airways, Incorporated) and flights to South America via Cuba and Panama began on June 4, 1948, with a routing of Chicago Kansas City Dallas Houston Havana Balboa, C.Z. Load factors on these routes were considerable but with the at times unfair competition Braniff faced from Asian carriers, it pushed Braniff's breakeven point even higher making the routes unsuccessful once coupled with exorbitant fuel costs across the globe. August 03, 1978. Lavender was dropped after a month, due to the similarity in coloration to the Witch Moth (Ascalapha odorata), a sign of bad luck in Mexican mythology. Braniff International maintained that it was hemorrhaging cash and that it could not continue to operate the money losing South American system. The expansion was successful operationally and financially. New Mexico architect Alexander Girard, Italian fashion designer Emilio Pucci, and shoe designer Beth Levine were hired, and with this new talent Braniff began the "End of the Plain Plane" campaign.[1]. The merger added numerous cities, including Minneapolis/St. Braniff Airways was the nation's eighth largest airline (then as Braniff International) at the time it ceased operations in 1982. . [1] The operating loss was $39 million in 1979, then $120M in 1980 and $107M in 1981. Braniff Place World Headquarters, which the carrier occupied until December 15, 1983, on the west side of DFW Airport eventually became GTE Place, and then Verizon Place.[30][38]. In addition, all of these posters have been marked as official common law trademarks of Braniff Airways, Inc., and they continue as a company trademark infinitely. Oct 21, 2018 - Braniff Airlines Fleet | Braniff International Airways B727-200 | Airlines of the Past | Pinte . Starting out with Lockheed Vegas and Douglas DC-2s and DC-3s, the airline carved out a niche in Texas, Oklahoma and Kansas, and after WW2, won a South American route award that terminated in Buenos Aires. Worth, Kansas City, Chicago, Denver, Atlanta and Miami, by the larger carriers, which were poised to immediately begin invading Braniff's long held territory. However, in spite of the service's less than stellar performance, the cost to Braniff was negligible thanks mainly to the agreements that Braniff negotiated with both British Airways and Air France. This allowed Braniff to begin late-night cargo service, while the aircraft carried passengers during the day in August 1966. Eastern had recently filed for Chapter 11 bankruptcy protection and planned to use the money from the route sale to repay creditors and regain its financial footing. PAINTER. [1], To begin the overhaul of Braniff's image, Lawrence hired Jack Tinker and Partners, who assigned advertising executive Mary Wells later Mary Wells Lawrence after her November 1967 marriage to Harding Lawrence in Paris as account leader. By this point, the airline dream that had started with one used plane now had a fleet of 75 aircraft, 400 pilots, and 4,000 employees. On April 26, 1982, the Civil Aeronautics Board approved the Eastern/Braniff lease agreement in a 50 unanimous decision. Braniff Realty also owned several of Braniff's Boeing 727-200 Trijet airliners, which were later sold as a result of the reorganization of the company in 1983. The long range Boeing 707-320C intercontinental model was then introduced. Braniff dropped the word 'Airways' from the company's informal title. These clear plastic bubbles, which resembled Captain Video helmets and which Braniff termed "RainDome", were to be worn between the terminal and the plane to prevent bouffant hairstyles from being disturbed by outside elements. The new fleet carried such colors as beige, ochre, orange, turquoise, baby blue, medium blue, lemon yellow, and lavender/periwinkle blue. Long-range DC-8-62s replaced the earlier DC-8-30s and DC-8-50s acquired with Braniff's 1967 takeover of Pan American Grace Airways (Panagra), and one appeared in a modern, Alexander Calder-designed "Flying Colors of South America" paint scheme. [1] In 1978 N601BN flew the first flight from Dallas/Fort Worth to London. Mid-Continent Airlines began as Tri-State Airlines, Inc. in 1928, first as a flying school, then adding charter . [13], Braniff opened the "Terminal of the Future" at Dallas Love Field in late December 1968 and the Jetrail Car Park people mover system in April 1970. Universal Airlines and Braniff Air Lines, Inc. Mary Wells and "The End of the Plain Plane", The Airfix model is cited and illustrated at the, Last edited on 28 February 2023, at 08:43, was an airline in the United States that once flew air carrier operations from 1928 until 1982, Braniff International Airlines, Inc. in 199192, Braniff International Airways destinations, List of Braniff International Airways destinations, List of defunct airlines of the United States, "Concorde Flights Between Texas and Europe End; Big Dreams at the Start $1,447 for Flight to Paris", July 1, 1979 Braniff International route map, October 28, 1979 Braniff International system timetable & June 1, 1980 Braniff International route map, October 28, 1979 Braniff International system timetable, THEIR INSPIRATION OF ENTREPRENEURSHIP WINS HONORS, May 1, 1981 Braniff International route map & 1981 Braniff International advertisement, "Daily 747s Nonstop to Bogota", "U.S. Oks Eastern's Route Sale American Airlines To Pay $349 Million". For later airlines using the name, see, "Braniff" redirects here. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Braniff International Airways (1928 - 1982), Braniff (1983 - 1989) For more details about an aircraft category, click on the corresponding number in the table below. For the footwear, Beth Levine created plastic boots and designed two-tone calfskin boots and shoes. Eastern never made a profit with their South American routes, due to the region's delicate financial situation at the time. World Airways (4) Model Kits (136) 1:200 Hasegawa Kits (92 . An increase in mail subsidy, requested by Mr. Braniff before his death, was granted in 1954, and the company returned to profitability. . At one time, Hotels operated Braniff hotel properties throughout the United States and Latin America. Their move proved unsuccessful, paving the way for a lawsuit by Southwest and eventually forcing Braniff to settle by providing a small fleet of 727s to Southwest free of charge. Braniff Airways Cofounder and President Thomas Elmer Braniff called the Civil Aeronautics Act of 1938, the Magna Carta of Aviation because it revolutionized the entire industry into a cohesive whole that gave prominence to the air carriers in the United States. FILENAME. The beautiful employee playground/administration/training facility was the first of its kind and was later used as the model for Google and Apple headquarters design. In 1975 it was showcased at the Paris Air Show in Paris, France. Originally known as the Braniff Airlines Operations and Maintenance Base, the renovated Braniff Centre at Dallas Love Field will open as home to TAC Air - DAL and Flexjet. Although, Braniff was considered a low-cost carrier it still possessed a seasoned and unionized work force with medical and pension plans, which were the same overhead costs as the larger trunk carriers. Braniff International Hotels, Inc., also continued in operation, which primarily operated the world famous Driskill Hotel in Austin, Texas. They were returning to Shreveport from a small duck hunting lake near Lake Charles, Louisiana, in a Grumman Mallard aircraft with no deicing system. The first jets were four Boeing 707-227s; a fifth crashed on a test flight when still owned by Boeing. Paint kit for the AI Aardvark 727-200. However, unlike Singapore Airline's Concorde, none of the Braniff Interchange Concordes were impressed with Braniff livery. This process was reversed after alighting in Washington Dulles from Europe for the domestic flights to Dallas-Fort Worth. Consequently, this livery was not used on any Braniff aircraft. The domestic air carrier was originally headquartered at Dallas Love Field in Dallas, Texas, and later Orlando, Florida. Braniff charged only a 10-percent premium over standard first-class fare to fly the Concorde and later removed the surcharge. Braniff Place World Headquarters, P. O. In February 1967 Braniff, purchased Pan American-Grace Airways (known as Panagra) from shareholders of Pan American World Airways and W.R. Grace, increasing its presence in South America. In 1970, Braniff International Airways accepted delivery of the 100th Boeing 747, the first of 12 in its fleet. If you look at the 1972-78 Braniff Annual Reports, you can see they were already worried about the rising cost of jet fuel. In October 1951 departures from Dallas became daily: three a week to Buenos Aires and four to Rio de Janeiro. requires all airlines to honor tickets for Braniff flights sold by travel agents or by other airlines. [27], The main impediment to Braniff's expansion was fuel cost, which increased 94 percent during 1979, coupled with strong competition from larger carriers in both the Domestic and Asia/Pacific Systems. As part of the acquisition, Acker became executive vice president and CFO of Braniff. Guayaquil Lima (Lima service did not begin until June 18, 1948). During 2017 and 2018, some of the original Braniff companies were reinstated for historical purposes and administration of Braniff's intellectual property assets including those of Mid-Continent Airlines,Pan American Grace Airways and Long and Harman Airlines. From Boston and Dallas/Fort Worth, new transatlantic Boeing 747 service to Europe was operated to Amsterdam, Brussels, Frankfurt and Paris. At Washington Dulles, the cockpit and cabin crews were replaced by ones from Air France and British Airways for the continued flight to Europe, and the temporary Braniff registration stickers were removed. Because of the war, they could not fly their produce out of the country but Braniff devised at least a small way to assist the growers. This plane was the first jet aircraft of the. Service was inaugurated in March 1945, after the carrier received its operating permits from the Mexican government. ezoic-pub-ad-placeholder-135 - 970x90. Find many great new & used options and get the best deals for Hawaiian Airlines Royal Fleet Convair 340 Hanauma Bay Oahu HI Postcard Posted at the best online prices at eBay! Passenger traffic increased in the 1960s and 1970s, but the airline remained a small one that . By 1984 it had become the largest commuter airline in the world and operated a fleet of 12 DC-3s along with Martin 404s, YS-11s, Embraer Bandeirantes, and a huge fleet of Cessna 402s During its 60 years Braniff flew over 420 planes consisting of 23 different types. Braniff Airways purchased two six-passenger 450 horsepower Lockheed L-5 Vega single-engine aircraft capable of cruising at speeds of 150 miles-per-hour. Today this video's topic is about the 707 of Braniff International. This was the fear that Braniff and other small trunk carriers, such as National Airlines, Western Airlines and Continental Airlines had expressed concern about prior to deregulation. United States. Callsign. [14], In 1970 Braniff accepted delivery of the 100th Boeing 747 built a 747-127, N601BN and began flights from Dallas to Honolulu, Hawaii on January 15, 1971. Aviation Art. In 1955 Braniff underwent a major expansion of routes and upgrade of equipment. About This File. Douglas DC-4s and Douglas DC-6s flew to Rio; initially DC-3s flew Lima to La Paz. In 1975 Braniff had one 747, 11 DC-8s, and 70 727s. . The new 727s could also be outfitted in a mixed cargo/passenger combi aircraft configuration and Braniff did operate "red eye" overnight services carrying cargo in the forward section with seating for 51 passengers in the rear coach compartment. And it was long before Harding Lawrence . During World War II, Braniff impressed half of its fleet of twin-engine airliners into military service, while the remainder of the fleet was used to transport military personnel and . Why not follow us on Facebook to be the first to find out about the latest developments. In 1971, Braniff sold the jets to British West Indies Airways (BWIA), an airline based in the Caribbean. During the domestic flights, the Braniff's registration numbers were affixed to the fuselage with temporary adhesive vinyl stickers. Braniff's fuel costs rose from nearly US$200 million to US$400 million during 1979 and in spite of this huge increase in costs, the company still managed to implement service to multiple domestic destinations and expand across the Atlantic and Pacific and endure the airline coupon sales gimmicks used by passengers during the fourth quarter of 1979, which caused Braniff to lose 5 percentage points of load factor during the fourth quarter, and still only report a moderate loss of US$39 million. However, the name and company was retained by the brothers until 1932.[3]. The airline had debts of over $1 billion and the $270 . For other uses, see, Second Braniff Airlines logo, ca. All Nippon Airways (ANA) Nihon/NAMC YS-11 "JA8707" is here captured at Osaka Aiport on a sunny day in the spring of 1988. [2], In April 1926, Paul Revere Braniff incorporated Braniff Air Lines, Inc., which was a planned flight school and aircraft maintenance entity that never came to fruition. Argentine President Juan Pern and his famed wife Evita Pern participated in the festivities at the Palacio Casa Rosada in Buenos Aires. With an approved bankruptcy reorganization agreement with Hyatt Corporation a new Braniff, Inc., would be created from the assets of Braniff Airways, Inc. and Braniff International Corporation and would begin operations on March 1, 1984. [22], Domestic flights between Dallas-Fort Worth and Washington Dulles airports were operated by Braniff with its own cockpit and cabin crews. In February 1954, Mrs. Bess Thurman Braniff was appointed a vice president of the company. The new airline was solely dependent on passenger carrying fares for its revenue since it had not entered into any mail or express contracts with the United States Post Office. Let us know what you think of the site and tell us what features you want to see next. Competition throughout the Braniff system, and increased service at Dallas-Ft. Worth International Airport by American Airlines and Delta Air Lines, both of which operated hubs at DFW, caused further erosion in revenue.[1]. Many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices, and even the corporate headquarters. On April 26, 1990, the United States Department of Transportation approved the sale of Eastern Airlines' Latin American routes to American Airlines for US$349 million. [5] Paul Braniff, travelled to Washington, D.C. to petition for a Chicago-Dallas airmail route. Braniff therefore enlarged the domestic network by 50% on December 15, 1978, adding 16 new cities and 32 new routes, which Braniff stated was the "largest single-day increase by any airline in history". However, an unforeseen strike by the Professional Air Traffic Controllers Organization (PATCO) caused delays and a decrease in traffic that actually enabled the carrier to regroup during the decrease in service. Northwest in the Pacific and Braniff in Latin America. Charles Edmund Beard led Braniff into the jet age. Jetrail was the world's first fully automated monorail system, taking passengers from remote parking lots at Love Field to the Braniff terminal. Braniff Express. Braniff reported an 80 percent increase in business during the life of the campaign in spite of an economic downturn the following year. It embraced the bold colors of the 1960s and 1970s with their trendy "Flying Colors" livery. However, Putnam was successful in obtaining an extension of time from Braniff's principal creditors until October 1982. Braniff also operated flights to and from Hawaii for R&R furloughs for military personnel during the Vietnam War. A planned retirement of older aircraft in tandem with the addition of approximately eight to ten new jets per year was followed throughout the 1970s. The funds were placed into a special fund controlled by Eastern's creditors who had recently ousted controversial Chairman Frank Lorenzo, who took over the 60-year-old aviation legend in 1986. In 1984 a new Braniff, Incorporated, launched its first flight with a fleet of thirty planes under the direction of president William Slattery, formerly chief of European operations for Trans World Airlines. He received delivery on the first four on December 17, 1939. . Braniff had a fleet of 54 Douglas DC-3 (C-47) aircraft. Until 1980, Braniff was one of the fastest-growing and most-profitable airlines in the United States. Under the agreement Braniff International would retain service to Venezuela and American Airlines would serve Braniff's Brazilian services as required by a bilateral treaty between the United States and Brazil. Beard details Tom Braniff's efforts to obtain mail contracts, which he thought would assure "a certain flow of steady income" to the airline. Approval from South American governments for Eastern's one-year lease of Braniff's routes would not be required according to United States officials. The original Braniff Airways was a legendary and unique airline. The new 'Flying Colors of Braniff' were available in four combinations: Red/Aztec Gold. At Girard's recommendation the old livery was dropped in favor of a single color on each plane, selected from a palette of rich and iridescent hues like "Chocolate Brown" and "Metallic Purple." The pride of the fleet was a pair of jets painted by legendary artist Alexander Calder - a DC-8 in the orange and red of South America, celebrating Braniff's large portfolio of routes there, and a 727 with patriotic red white and blue streaks to mark America's 1976 bicenntenial (although it had its detractors - one crew from a rival . When Lawrence took office in May 1965, Braniff operated 13 different aircraft types. An ex-Braniff and Alaska Airlines 727, which joined the Aces fleet in 1992. Civil Aviation. All three carriers entered into the agreement for the purpose of promotion of Concorde in the United States and around the world. The new service operated nonstop between Kansas City and Tulsa and additional new cities were added in early 1931. Braniff Educations Systems, Inc., met for classes as scheduled on the morning of May 13, 1982, and during the reorganization was sold to Frontier Airlines, Inc., and operated as Braniff Education Systems, Inc., d/b/a as Frontier Services, Inc. Boeing 720s were added in the early 1960s. In early 1982, Braniff Chairman Howard Putnam decided to sell the Latin American Division. The United States Postal Service granted Braniff their first airmail route soon after and the new route was inaugurated in May 1934, which effectively saved the company from failure. Concorde service proved a loss leader but it provided excellent marketing and promotion that created continued brand awareness around the globe for Braniff. The new airline performed as one of the best in the Universal System with a 99-percent completion rate reported during the month of July 1929 and the Airline also led the other divisions in number of passengers carried. [1], On December 28, 1934, Braniff purchased Dallas-based Long and Harman Air Lines, that operated passenger and mail routes from Amarillo to Brownsville and Galveston. The fleet of Braniff International. [1] In 1978 Braniff announced it had chosen the Boeing 757 and 767 to replace the DC-8s over its Latin America Division routes, but the airline never operated the 757, 767, A300 or MD-80.[19]. Tom's son, Thurman Braniff, was killed in a training plane crash at Oklahoma City in 1937, and his daughter Jeanne Braniff Terrell died in 1948 from complications of childbirth. Scheduling conflicts between the executives caused the new venture to be disbanded. However, the driving force behind Braniff's problems were the unprecedented rise in fuel costs, which topped 104-percent increase during 1980 and the erosion the company experienced as large carriers such as United, Delta and American along with new low-cost startups began taking Braniffs key routes that were protected prior to deregulation. It was now coming true for all of these smaller carriers. This time, the aircraft was a Boeing 727-200. It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircraft, bringing a sudden end to a Dallas icon and upending the lives of its . Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass . Emilio Pucci designed additional new uniforms for Braniff through 1975. Eastern initially offered to lease the routes for US$30 million for six years but the CAB denied the request stating that it was too long. Both operated until January 1974. The fare included ground transportation from both airports to the downtown areas of each city, which was provided by Yellow Cab Company. Mr. Braniff had applied to the federal Civil Aeronautics Board (CAB) for authority to merge Aerovias Braniff with Braniff Airways, Inc. Description. More like this . Another iconic type seen in Braniff's fleet was the Boeing 747, of which the airline operated three variants. In 1969 the Lockheed L-188 Electras were retired, making Braniff all jet. This key premise was highly successful. The airline (Aerolineas Centrales de Colombia) ceased operations in 2003. al433 by George Hamlin . The expense of the new equipment and the costs associated with the new service and hubs increased Braniff's debt substantially although it was still manageable. Because of Braniff's superb service during the war and over the Banana Run, the Airline would be rewarded with a significant international route award just a year after the war ended.[3]. Braniff was surrounded on all sides at Dallas/Ft. The simultaneous touchdown marked the beginning of a regularly . Passengers holding Braniff tickets will be able to fly on other airlilnes, although on a standby basis. . However, the 707, 720 and One-Eleven would all subsequently be removed from the fleet in favor of the ideally suited Boeing 727 Trijet. Braniff acquired Panagra's fleet including DC-7's, DC-8-31's and 55F's, as well as purchase orders for five long-range intercontinental McDonnell Douglas DC-8-62 aircraft. The new service operated nonstop between Kansas City and the Windy City, once each day. Braniff also continued to operate its Council Rooms, which were VIP passenger lounges, at certain airports including DFW Airport, which were contracted for use by other airlines that operated in Braniff's terminal facilities. By October 1951, Braniff flew to 29 airports in the US, from Chicago and Denver south to Brownsville, Texas, to Central America, Cuba and South America. Aircraft: Boeing 727-227 (Adv) Serial #: 21462. The merger was effective on February 1, 1967, and Panagra's remaining piston airliners were retired. 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